Let’s give a round of applause to our StoryMakers celebrating a tenure milestone or promotion. Cheers all! 🎉 #EmployeeMilestones #Promotions #StoryMakerExperience #ExperientialMarketing
👋 We’ve got some new faces around the agency. Join us in welcoming our new hires to GMR. 🎉 #ExperientialMarketing #StoryMakerExperiences
When 1,000+ Employees Met Their Heroes... 🥇 We executed an incredible two-day event for hashtag#GMRClient Comcast that connected employees with 10 of their Team Comcast roster athletes. Day 1 kicked off with a gathering featuring Comcast senior executives and athletes at a Philadelphia Flyers game. Day 2, Team Comcast Day, featured 12 dedicated Team Comcast athlete meet-and-greets, a live broadcast panel, a community impact event, and campus activations. From athlete logistics and partnership management to real-time coordination, every detail created a seamless experience that strengthened employee connection. This is what meaningful talent partnerships at scale look like. #TalentActivation #EmployeeEngagement #AthletePartnerships #EventMarketing #CorporateEvents #SportsMarketing
When 1,000+ Employees Met Their Heroes...🥇 We executed an incredible two-day event for hashtag#GMRClient Comcast that connected employees with 10 of their Team Comcast roster athletes. Day 1 kicked off with a gathering featuring Comcast senior executives and athletes at a Philadelphia Flyers game. Day 2, Team Comcast Day, featured 12 dedicated Team Comcast athlete meet-and-greets, a live broadcast panel, a community impact event, and campus activations. From athlete logistics and partnership management to real-time coordination, every detail created a seamless experience that strengthened employee connection. This is what meaningful talent partnerships at scale look like. #TalentActivation #EmployeeEngagement #AthletePartnerships #EventMarketing #CorporateEvents #SportsMarketing
When AI can replicate any experience in an afternoon, what's left to compete on? 🤔 GMR's Chief Experience Officer Max Lenderman makes a compelling case for why atmosphere — the feeling a space creates that can't be measured, templated, or scaled — is the last true competitive advantage in experiential marketing. #Experiential #AITrends #MarketingStrategy
From mile one to the recovery lounge, hashtag#GMRClient Humana proved that wellness doesn't stop at the finish line. 🏅 Account Supervisor Jack Warren captures how Humana showed up and showed out as Title Sponsor of the 2026 KDF miniMarathon and Marathon in Louisville. #KDFMarathon #Louisville #ExperientialMarketing #StoryMakerExperiences
In a world drowning in synthetic content, authenticity is currency. 💡 GMR's Chief Strategy Officer Elke Jones explores how AI is forcing brands to rethink everything — and why IRL is the new competitive advantage in 2026. The full piece is linked below. 🔗 #ExperientialMarketing #BrandStrategy #IRL #AI
🎉We're thrilled to announce that Xfinity's Extra Bar activation is a finalist for the 2026 Cynopsis Sports Awards in the Marketing & Fan Engagement category. At WrestleMania, GMR helped hashtag#GMRClient Xfinity transform 50K+ fans into creators—giving them the chance to become WWE Superstars. The result? 1,000+ participants, 80% opt-in, and proof that magic happens when fans become the superstars. #CynopsisSportsAwards #FanEngagement #SportsTech
🔍 We Analyzed Every Coachella Activation. Here Are the 5 That Won. Two StoryMakers were on the ground at Coachella Weekend One, auditing 50+ brands using SOLE Science™—our proprietary framework measuring: 🔊 Sensory Immersion: The number and intensity of senses engaged within the experience. 🎯 Relevance to Context: The degree to which the brand and experience align with the event and deliver against the audience's passions and interests. 🤝 Level of Engagement: The number of touchpoints a person is invited to interact with. These five brands topped the rankings across all SOLE metrics.
GMR's Cultural Strategist Lis Webber captures it perfectly in her recent piece on Coachella: "I've never had so much FOMO from an event I was actually at." On the latest episode of the Voice of Experience, Elke and Max dig in further, unpack why Coachella may be losing the plot, and introduce a new marketing lens for brand consideration: B2I (Business-to-Influencer). But the general consensus remains—when fans become the background, everyone loses. 🌵 🎙🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y #podcast #Coachella #influencermarketing
