The countdown to LA28 is just two years away and the window to secure a meaningful presence at this once-in-a-generation cultural event is closing fast. Our Chief Partnership Officer, Jessica Giordano, shared her POV with Rachel Axon at the Sports Business Journal on how to navigate the high-stakes sponsorship landscape. For brands ready to move from the sidelines to the center of the action, the time to act is now. Read the full breakdown of the LA28 marketplace: https://lnkd.in/g6cBzS6k. #SportsMarketing #LA28 #SportsBusiness #BrandStrategy
GMR Account Director Ben Tauer just attended the Sports Business Journal's Brand Innovation Summit in Chicago. The sports marketing world is shifting and he's sharing industry insights. Read the full breakdown. #SBJBIS2026 #PartnershipMarketing #BrandInnovation #SportsMarketing#StoryMakerExperience
At Gov Ball NYC, a brand designed for singles excluded someone for showing up solo. Read our Cultural Strategist Lis Webber's takeaways as she uncovers the gap between brand promise and practice and learn why belonging requires welcoming people exactly as they show up. GMR sends data collectors to activations worldwide to share the trends we're seeing with our clients (and you). Stay tuned for more insights. ✨ #GovBallNYC #SOLEScience #ExperientialMarketing #Belonging
GAME ON. WE'RE READY. ⚽ With 30+ years of experience and 8 FIFA World Cups behind us, we're bringing everything to this moment: 5 global clients, 10 groundbreaking programs, and 180+ StoryMakers activating across 16 cities. Let the games begin. #FIFA2026 #WorldCup2026 #SportsMarketing #Football
🎮 What happens when you combine strategic sweepstakes management with world-class hospitality? Record-breaking results. Over six months, we worked with hashtag#GMRClient Microsoft to develop and execute a global sweepstakes campaign reaching Xbox console users across 42 countries. From strategy to a custom-built entry website, we created an experience that captured the excitement around Forza Horizon 6's launch. The result? The highest entry volume of any Xbox promotion to date. But here's where it gets different. GMR didn't stop at driving entries. We owned the entire winner journey—from secure data management and pre-trip coordination to on-the-ground hospitality in Tokyo. We asked winners about their needs. We handled every detail. When you combine a record-breaking campaign with exceptional execution, winners don't just enter sweepstakes—they become brand advocates. That's the full-service experiential difference. #EventMarketing #ExperientialMarketing #PromotionalCampaigns
The World Cup kicks off this Thursday—but we know that it starts in the stands, the streets, and everywhere fans connect. Our StoryMakers have been conditioning for this moment and we're ready to deliver. ⚽️ #ExperienceFootball #FIFAWorldCup #GMRFC #Football
“It needs to feel customized, feel sincere. There needs to be a savviness to it (where you know you're not being sold to)…There needs to be a class about this (inviting people to events) for vendors; only 5-10% do it well." — Chief Global Diversity and Inclusion Officer, CPG/FMCG Company Your VIP invite isn't being rejected because it's not fancy enough. It's being rejected because 90% of vendors are failing the invitation process. C-Suite executives aren't asking, "Will this be luxurious?" They're asking: "Do you know me?" and "Is this the right moment in our relationship?" The difference between the 5% who succeed and the 95% who fail? Sincerity over spectacle. The invitation is step one of a trust journey. Get it wrong, and the rest doesn't matter. Get it right, and you've set the tone for everything that follows. At GMR, we use SOLE Science to decode the exact moment and message that signals respect—not a sales play. What's your invite strategy saying about you? Learn more about our SOLE Science™ approach: https://lnkd.in/dciP-_3g #Hospitality #TrustBuilding #TrustMarketing #SOLEScience #Marketing #BrandExperience #B2B
73% of event attendees care about sustainability, yet only 5.9% of brand experiences we've evaluated through SOLE Science™ actually deliver it. GMR's SVP/Executive Strategy Director Fredda Hurwitz breaks down the gap and why authenticity matters. 🌱 #SOLEScience #Sustainability #EventMarketing #BrandExperience
Our StoryMakers are in market for the FIFA World Cup 2026™. Account Director Katie Buck is off to new cities with global event energy. GMR's ready to score big. ⚽️ #GMRClient #FIFAWorldCup #Hospitality #SportsMarketing #ExperientialMarketing
The Sports Business Journal 2026 Sports Sponsor of the Year award goes to Amazon Web Services (AWS). 🏆 As a hashtag#GMRClient, we've had a front-row seat to how AWS does it. Each partnership designed to make moments deeper and more meaningful for fans. That's what real innovation in sports looks like. Congrats, AWS. 🚀 #SBJAwards #SportsTech #SportsMarketing
