One week, BeatBox's sustainability mission was on brand. The next? They dropped the beat entirely with forgotten signage, mixed messages, and erased trust. GMR's Fredda Hurwitz and Margaret (Meg) Stewart show what happens when a brand forgets its rhythm. We send data collectors out to experiential activations around the world, so we can share the trends we're seeing with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets. ✨ #SOLEScience #ExperientialMarketing #BrandConsistency #Sustainability
Our Chief Creative Officer Krista Hansen just judged the Sports Business Journal Tech Awards, and here's what stood out: the entries that moved the needle weren't drowning in metrics. They were the ones that told a story. Because tech isn't relatable until you make it human. Read her full thoughts on what it takes to win and congratulations to all the winners! 🚀 #SBJTech #TechInnovation #SportsMarketing
Our third FUSE event just proved what we already knew: GMR's culture is magnetic. 27 new StoryMakers arrived at our Milwaukee HQ last week for two days of connection and culture. Through strategy sessions, leadership insights, and real conversations, our newest team members discovered what it means to build something that matters. Welcome to GMR. 🚀 #Fuse #StoryMakerExperience #Onboarding #AgencyLife
Sustainability is a team sport and we know what it takes to win. Check out our SOLE Science™ contribution to the 2026 Green Sports Alliance Fan Engagement Playbook, informed by our team of Experience Auditors who have analyzed 2,200+ brands and 740+ events. The play is simple: when sustainability is genuine, trust and purchase intent follow. See how leading sports organizations are turning fan passion into lasting brand loyalty: https://lnkd.in/e5WFfsWb 🌱 #FanEngagement #ExperientialMarketing
Watching fans light up—whether customizing gear, unlocking a suite upgrade, or stepping onto the court postgame—is exactly why experiential matters. This past weekend at the Indiana Fever opener, hashtag#GMRClient Xfinity created an experience where fans felt seen, celebrated, and part of something bigger—a huge W. 🏀 #ExperientialMarketing #WNBA #SportsMarketing
Sports moves culture, and culture moves business. GMR Account Director Michelle Siporin experienced that intersection at the Green Sports Alliance Summit. Her insight? Resilience is built in rooms where people stop talking about climate risk as a "nice to have" and start treating it like what it is—a business reality. Change comes in inches, but collective action accelerates everything. #Sustainability #GreenSportsAlliance #SportsBiz
In case you missed it, GMR is a finalist for Sports Business Journal's Sports Business Awards—Agency of the Year: Brand Consulting and the winner is announced next week. 💥 Before the big reveal, let's celebrate what got us here: record revenue, record work, record momentum. Bold ideas, exceptional execution, and partnerships with #GMRClients that push boundaries and deliver results. Can't wait to see everyone in NYC next week!
More Artificial Intelligence = More Demand for Real 💥 On the latest Voice of Experience episode, Max and Elke tackle the paradox reshaping experiential marketing: as AI becomes more sophisticated, consumers are rejecting it harder than ever before. The future isn't about how advanced your AI is; it's about whether people leave feeling more human than when they arrived. Is your AI amplifying genuine moments or faking them? 🎙️ Listen to the full conversation. Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y #VoiceOfExperience #AI #ExperientialMarketing #BrandStrategy
Nothing but net 🏀 We helped #GMRClient Xfinity create an unforgettable experience at the Indiana Fever opener. Custom kicks, VIP surprises, and a postgame meet and greet with Kelsey Mitchell — thanks to GMR's Executive Creator Director, Farah Brigante, for sharing about the energizing weekend. #WNBA #ExperientialMarketing #Xfinity #SportsMarketing
Method's Coachella activation transformed from an immersive sensory haven in 2025 to photo ops and broken AC in 2026. Check out what Margaret (Meg) Stewart, GMR's Experience Insights and Data Manager, has to say about content over experience. We send data collectors out to experiential activations around the world, so we can share the trends we're seeing with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets. ✨ #Coachella #SOLEScience #ExperientialMarketing
