I applied directly on their website. After 3,4 days I got an email to schedule a phone screen interview with HR. The phone screen went pretty well. After the phone screening, they scheduled a 2-hour in site technical interview. I was interviewed with two employees a developer and a product manager. They were both super nice and professional. I was asked to explain some OO concepts, then two easy coding questions. The second half was mostly HR questions. Your weakness, strengths. I didn't get the final interview with CEO. However, I really enjoyed the interview at Simba although I didn't get the offer but I liked the environment. I may apply in the future again!