aptitude test consist of 40 questions in one hour, minimum cut off was 75%. Group discussion if cleared test. Followed by technical and personal interview < makes an ad seem especially relevant to the searcher’s interests. So it’s best to include one of your keywords in your headline. Plus, if any of the words in the keyword that triggers your ad are present in your headline or ad copy, they will appear in bold font in your ad. makes an ad seem especially relevant to the searcher’s interests. So it’s best to include one of your keywords in your headline. Plus, if any of the words in the keyword that triggers your ad are present in your headline or ad copy, they will appear in bold font in your ad.>