Phone interview/initial screening. Interviewer asked questions about my interests and life experiences to get an understanding of what type of person I am. Then asked question professional and competency based questions to see if I had the required knowledge about the AdWords platform. After about 45 minutes he told me that he would not be progressing me to the next stage but told me exactly what I needed to do to gain the experience and not to be deterred from applying in the future once I had the experience.