Some moments show the impact of a program better than any stat could. We recently welcomed 35 graduating seniors from the 2025-2026 Student Athlete Leadership Council to our Baltimore HQ for the Project Rampart Senior Luncheon. For many of these student-athletes, this moment was years in the making. Since their sophomore and junior years, they have helped shape Project Rampart by opening our Flagship Brand House store, unveiling new uniforms, naming and modeling the No Weigh Backpack, and inspiring the first Rampart Invitational Track Meet. Project Rampart is our commitment to eliminating barriers to access in youth sports across 23 Baltimore City Schools. We’re proud to celebrate this milestone with young leaders who have helped shape this work, challenged us to think bigger, and reminded us what impact looks like when it is built through real relationships. Congratulations, seniors. We’re proud to be part of your story and can’t wait to see what you do next.
Last week, our Value Everyone Through Service (VETS) Teammate Resource Group welcomed recruits from the Baltimore Police Department and Baltimore County Police Department Academies to the UA Stadium for our third annual Strength and Service workout in recognition of Police Week. The morning began with guest speakers and a ceremonial helicopter flyover, creating space to reflect on the lives and legacies of those lost in the line of duty. Together, more than 225 recruits, law enforcement leaders, and Under Armour teammates moved through a workout rooted in connection, resilience, and a shared commitment to service, with energy and purpose felt across the turf. #LifeatUA #PoliceWeek #Baltimore
Over 100 student-athletes from Baltimore and Oakland came together at UA HQ for the first-ever Project Rampart Student Athlete Leadership Council Summit. A day rooted in leadership, connection, and opportunity—where future leaders found their voice and began shaping what’s next. Project Rampart is about access, belief, and creating real pathways for student-athletes to succeed, on and off the field. This Summit brought that vision to life—and it’s just the beginning.
𝘼𝙘𝙩 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙮 is one of Under Armour’s core values, and this Earth Day was one way our teammates put it into action 🌎 Teams stepped out for local cleanup efforts, helping protect the spaces where we live, work, and train, including in Baltimore, Toronto, and Nashville. We believe our work is not just what we do, but how we do it. That means working responsibly, using resources thoughtfully, and continuing to seek better, more lasting solutions. It also means protecting our planet for all who play today, and all who will play on our home field in the future. Small actions, taken together, move us forward.
𝑭𝒓𝒐𝒎 𝒐𝒖𝒓 𝒐𝒓𝒊𝒈𝒊𝒏𝒂𝒍 𝑪𝒍𝒊𝒄𝒌 𝑪𝒍𝒂𝒄𝒌 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝒕𝒐 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒏𝒈 𝑻𝒆𝒂𝒎𝒎𝒂𝒕𝒆𝒔 𝒂𝒄𝒓𝒐𝒔𝒔 𝑬𝒖𝒓𝒐𝒑𝒆 Frankie Spellman’s Under Armour journey started with inspiration. As a freshman at Loyola University Maryland, she watched a friend light up while interning on the original Click Clack campaign and knew she had to find her way to the brand. 15 years later, Frankie is our Sr. House Manager in our Amsterdam office, overseeing UA’s corporate real estate across EMEA and earning the nickname “Frankie the Fixer” for tackling the unexpected. Along the way, UA has shaped a truly global career, spanning two countries, international travel, and an evolved definition of success rooted in leading by example, living UA values, and showing up fully for her team. Beyond her role, Frankie serves as Chair of the EMEA Give Back Team, bringing UA’s community impact to life and creating meaningful volunteer moments that reflect her belief in being a person for others. What keeps her going? The people. The momentum. And a career where no two days are ever the same.
For Women's History Month, our Women Inspiring, Leading, and Living (WILL) Teammate Resource Group proudly hosted the 𝘏𝘦𝘳 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘖𝘶𝘳 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 panel discussion. The conversation moderated by Jocelyn Wesson featured Jeannette Robertson, Sara Gannon, and Elizabeth Bond and highlighted UA’s current focus on her and the future strategies and marketing campaigns shaping what’s next. This panel is just one of many ways WILL continues to activate, connect, and champion women not only this month, but all year long.
In honor of Black History Month, our Black Employees Achieving Together (BEAT) Teammate Resource Group proudly hosted 𝘓𝘦𝘨𝘢𝘤𝘺 𝘪𝘯 𝘔𝘰𝘵𝘪𝘰𝘯 - a powerful conversation featuring Jeannette Robertson and Eric Ogbogu moderated by Ashley Brown. Their reflections on leadership, resilience, and vision offered a meaningful look at the impact that helped shape the brand and culture we continue to build today. This year marks one hundred years since the launch of Negro History Week, a reminder that Black history continues to grow and evolve through the leaders, teammates, athletes, and creators moving it forward every day. Through this year’s theme of 𝘉𝘭𝘢𝘤𝘬 𝘌𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘤𝘦 𝘪𝘯 𝘔𝘰𝘵𝘪𝘰𝘯, our BEAT TRG celebrates those driving progress in sport and beyond. Thank you to everyone who joined us in honoring the legacy and building the future together. #LifeAtUA #BHM
At Under Armour, our strongest partnerships are built with intention. Relationships grounded in culture, community, and connection. Over the past year, our teams have continued to build momentum with DTLR, Inc., bringing culturally relevant storytelling and product experiences to life across key markets. From Baltimore-rooted moments like the City-Poly rivalry, to integrating music- and lifestyle-driven retail activations during Gunna’s Wunna Run 5K tour, this work reflects the power of cross-functional collaboration and market-right execution. Shout out to the teammates across Marketing, Merchandising, Sales, and Product who continue to push this partnership forward. We’re not done yet. Stay tuned for what’s ahead 👀 #UnderArmour #LifeAtUA #DTLR #TeamUA #Partnerships #CultureAndCommerce
𝑪𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝑾𝒊𝒏𝒔! During Cyber Week 2025, our incredible EMEA store teams went above and beyond to deliver exceptional experiences for our customers. To show appreciation, our District Managers surprised each store with a sweet treat! A big thank you to all our teammates for their hard work, energy, and dedication. You make the difference every day! Here are some snapshots of the celebrations because great achievements deserve great moments together. ➡️ 𝑾𝒂𝒏𝒕 𝒕𝒐 𝒃𝒆𝒄𝒐𝒎𝒆 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒐𝒖𝒓 𝑬𝑴𝑬𝑨 𝑹𝒆𝒕𝒂𝒊𝒍 𝒔𝒒𝒖𝒂𝒅? Explore opportunities on our career site: https://lnkd.in/eJbavx6n
This past weekend, members of our Talent Acquisition team proudly represented Under Armour in New York City to kick off the 2026 National Retail Federation: Retail's Big Show. Our teammates connected with our SOHO Design Office and hosted an inspiring group of students from LIM College, Fashion Institute of Technology and Parsons School of Design - The New School. Together, they explored internship and entry-level opportunities in design and retail, sparking conversations about the future of fashion and retail careers. Following these sessions, the team participated in the NRF Foundation Student Program- two incredible days filled with insights from retail leaders, networking with early-career talent teams, and meeting hundreds of bright, ambitious students who are shaping the future of the industry. A special shout-out to Colleen DeRyckere, who represented UA on a panel alongside other early-career leaders, sharing valuable perspectives and engaging with educators from top programs nationwide.
