Tony Norton wears many hats at MarketLauncher, Inc., as he takes on multiple roles across accounts, and his management of those many hats improved significantly each month in 2023! In 2023, we introduced INTEL as a performance metric for Market Research Specialists, and Tony had the highest average INTEL performance, at 134% of the goal! Congratulations, Tony, and a tip of OUR hat to you on being awarded a 2023 “Improvement Value Award!” #celebratingexcellence #corporatevalues #b2bsales #expertsyoucantrust #intelligentoutbound #strategicoutbound #predictablesalespipeline
The data collected from Voice of Customer (VoC) programs like win/loss analysis can help you better understand where you might have gaps so that you can take action to fill them and compete more effectively against the competition. #voiceofcustomer #voc #expertsyoucantrust #knowyourcustomer #competitiveanalysis #intelligentoutboundsales
Teresa S. Block almost has a sixth sense when it comes to quickly understanding client need and identifying the right solution. But it gets better! She also knows how to communicate those solutions in a manner that builds trust in the person she is engaging and makes them want to know more. Teresa received a 2023 ML Value Award for Commitment as she moved into multiple areas where we had need throughout the year. She helped design and then demonstrate the effectiveness of our new Sales Research process. She has received numerous accolades from clients on her OUTSTANDING Needs Assessments when securing sales appointments. Her strong research and prep information are having a direct impact on helping meetings progress! Congratulations, Teresa, on being awarded a 2023 “Commitment Value Award!” #celebratingexcellence #corporatevalues #b2bsales #expertsyoucantrust #intelligentoutbound #strategicoutbound #predictablesalespipeline
Peter DeBartolo is a data manager with MarketLauncher, Inc. He is also a musician, world traveler, snowboarder, and our latest "ML Achiever." Congratulations, Peter, on this new accolade! Read our blog to learn more about Peter. #expertsyoucantrust #datadriven #datamatters #intelligentoutbound
Grace under pressure. That’s Michelle Haarde. Her calm and confident style has guided MarketLauncher, Inc. through good times and tough times. She isn’t afraid to have the hard conversations when needed but delivers those messages gracefully and diplomatically. Congratulations, Michelle, on receiving the 2023 Diamond Award!
In his three years with MarketLauncher, Inc., Stephen Kirkpatrick has made his mark! He continues to refine the strategies he applies to his writing which helps ML meet our clients’ goals. For 2023 he received an ML Value Award for Improvement. As a writer, AI rocked his world in 2023 and Stephen took it as an opportunity to improve! He wrote additional tracks and more personalized emails for clients and continues to re-invent his messaging, trying new, shorter approaches, and IT’S WORKING! Congratulations, Stephen, on being awarded a 2023 “Improvement Value Award!”
Hello, fintech friends - If you are in NYC on April 9, ML will co-host a networking event with Beacon Digital Marketing, American Banker, and Cohen Circle. This is an exceptional opportunity for senior fintech executives, marketing, and communication leaders to hear industry veterans talk about the future of fintech. Learn more. https://www.beacondigitalmarketing.com/webinars-events/fintech-innovation-impact-strategic-vision-for-growth
How effectively are you measuring your outbound sales efforts? A Voice of Customer (VoC) program can give you a more complete picture. #voiceofcustomer #voc #expertsyoucantrust #knowyourcustomer #brandawareness #intelligentoutboundsales
Happy 20th ML-iversary Joanne Strobert. In her two decades with ML, Joanne has made a lasting impression on her co-workers. And she has also impressed our clients who regularly share glowing feedback. Here are just a few of the comments we regularly hear from Joanne’s colleagues and our customers: “As most of you know, I LOVE working with Joanne.” "There are just some personalities out there that people like to buy from. You put them on the phones and people just like to buy from them. We worked with Joanne, and I could just tell that people like talking to her and buying from her. And that's huge." “Joanne … has conducted thousands of interviews, collecting the intel that helps our clients make important strategic decisions. She’s also a world class Sales Development Specialist - getting our clients in front of the right buyers. A consistent A player who also brings warmth and laughter to our company culture. What more could any founder ask for?” "A big reason for the high score we provided ML? Joanne Strobert.” “The team was recently shouted out (by the client) as visionaries at MarketLauncher and includes Joanne Strobert (aka JoStro)…” Thank you, Joanne. Happy ML-iversary and congratulations on the many accolades you have received over the years, including receiving a 2023 ML Value Award for Fun!
Are you finding it more difficult to engage with your sales prospects? You are not alone. Driven by technological advancements and the latest shifts in buyer behavior, the most effective strategies are more nuanced than ever. Our blog “A New Approach to Outbound Sales” offers FOUR TIPS to help you pivot your approach and build a more predictable sales pipeline. 1. Invest in Research to be More Relevant Earlier in the Sales Cycle. 2. Craft Relevant Messaging. 3. Collect and Share Your Intel in a Sales Enablement tool like HubSpot. 4. Ask questions. Read the blog.
