Building a Predictable Sales Pipeline starts with identifying your Total Addressable Market (TAM). ZoomInfo defines a TAM as “a calculation that represents the overall revenue opportunity for a given set of products or services… your TAM estimates the size of a particular market and provides guardrails for putting together go-to-market strategies. Without these guardrails, a company might chase after every potential lead or opportunity and waste time and money pursuing dead ends.” Download our playbook for tips on how to build an effective TAM and avoid those dead ends.
Salesloft's “2023 State of AI In Sales” survey is chock full of inciteful information for sales professionals concerning the impact AI can have on your sales success. At MarketLauncher, Inc., we are exploring ways to leverage AI to improve the services we provide our clients. We know that being relevant as early in the sales cycle as possible is key, and AI is helping us do that more efficiently. Read the Salesloft report here: https://lnkd.in/gPK5j439
Win/Loss Analysis programs help you understand why you win but, just as importantly, why you lose. The insights uncovered can be applied to improve your sales programs and your bottom line. Learn more about MarketLauncher, Inc.'s Win/Loss Analysis services.
Since joining us in 2022, Peter DeBartolo has made significant contributions to MarketLauncher, Inc. and our clients. In recognition of his superb performance, he has been promoted to Senior Data Manager. Please join ML in congratulating Peter on this well-deserved promotion. We are incredibly fortunate to have him on our team!
How predictable is your sales pipeline? Knowing your TAM, and Engagement and Conversion rates are important elements of a PSP, but you must also analyze every stage of the lead and sales cycle and adjust for other external factors. MarketLauncher, Inc. will focus on this important subject in 2024. Read our blog to learn why PSPs are so important to your sales program… and your business.
Meet Allison Nakagawa. Allison joined MarketLauncher, Inc. in 2021. Her affinity for analyzing data and uncovering trends allows ML to react quickly in response and deliver a higher quality of service to our clients. Our obsession with data is one reason why we have become the “experts you can trust” and why data managers like Allison are a critical part of our team. Allison understands that to be truly effective, you must share your analysis in a meaningful way. She says, “Collaboration to bring context into view is something I believe ML does exceedingly well. When it comes time to reporting data, it’s not just me sitting there with a lot of numbers.” Learn more about Allison.
MarketLauncher, Inc. clients use Voice of Customer (VoC) campaigns to proactively understand their clients’ issues with their offerings and to capture Net Promoter Scores (NPS). This intel allows them to act fast to retain clients and tweak product and service roadmaps.
Kristine Wix has efficiently managed MarketLauncher, Inc.'s finance needs from behind the scenes since 2012. In 2023, she went above and beyond to have a transformative effect on ML’s business processes, including taking on additional responsibilities in immediate response to our changing needs. Congratulations, Kristine, on being awarded a 2023 “Commitment Value Award!” #celebratingexcellence #corporatevalues #b2bsales #expertsyoucantrust #intelligentoutbound #strategicoutbound #predictablesalespipeline
No matter how high we set the bar, Terri-Lynne Anderson rises above it! And she does it with a smile on her face and a genuine love of what she does that is infectious. Terri-Lynne has won multiple awards and received several promotions in her 10+ years with MarketLauncher, Inc. She is the gift that keeps on giving! This year she received an ML Value Award for Achievement based on the following: - Achieved the top Sales Development results for the second year in a row. - Achieved SDS 100 Club 11 out of 12 months. - Hit 100% of goal on 93% of her accounts. OUTSTANDING! Congratulations, Terri-Lynne, on being awarded a 2023 “Achievement" Value Award! #celebratingexcellence #corporatevalues #b2bsales #expertsyoucantrust #intelligentoutbound #strategicoutbound #predictablesalespipeline
In just two short years, Peter DeBartolo has proven how important communication is in B2B Sales. Data analysis can sometimes be tricky to translate into business value terms. Peter has become so proficient at doing this that his colleagues and our clients regularly comment on it. In 2023, he took on several large and complicated projects. For one account that needed tight alignment, he set up weekly updates to help with client communication. For another account that required reporting on 146 interviews conducted over a 90-day period, he set up dashboards to provide clear visibility for the client’s market leader in each region (US, APAC, EMEA, LATAM). He established a new research team and drove collaboration and pivots to deliver a comprehensive secondary research report, and he led a debrief session on ways to improve the process for the next project. And finally, Peter helped to develop new processes in HubSpot to drive greater efficiencies for our market research and sales development teams. Congratulations, Peter, on being awarded a 2023 MarketLauncher, Inc. “Achievement Value Award!” #celebratingexcellence #corporatevalues #b2bsales #expertsyoucantrust #intelligentoutbound #strategicoutbound #predictablesalespipeline
