When it comes to charitable giving, donor motivations are not one-size-fits-all. Our research shows that expectations, drivers, and definitions of impact vary meaningfully across generations. In this article, Level5 leaders Jordan Shapiro and Laura Richard explore how generational differences influence donor decision making. Charities that recognize the importance of balancing personalized engagement with clear, measurable impact are better positioned to build lasting relationships.
Last Friday our team came together for our Holiday Party to celebrate a strong year and spend time with the people who make Level5 what it is. This annual event is always a highlight, and we were genuinely impressed by the caliber of the night’s moments. From a standout welcome speech to karaoke performances that keep getting better each year, the energy in the room reflected the strength of our culture. And yes, for those wondering, David Kincaid’s kilt did in fact make an appearance again. We were also pleased to recognize our 2025 Employee of the Year, Peter Bowman. Peter’s thoughtfulness, collaboration, and consistent impact make him incredibly deserving of this recognition. We are grateful for this team and proud of what we accomplished together this year. Closing out 2025 has us excited for what’s ahead in 2026.
Michael Kagan joined Level5 with no prior consulting experience and was not sure if it would be a one-year experiment or a long-term career. Early on, a senior team member gave him advice that changed the trajectory of his growth. Today, he's not only thriving but actively using his own experiences to help new employees when they join. His story highlights what makes Level5 different: a culture where steep learning curves are met with genuine support and where people are empowered to lead from day one. Read more about Michael's journey at Level5 here: https://level5strategy.com/level5-career-growth-spotlight-michael-kagan/
This year our annual planning meeting wrapped up with a dinner at the CN Tower, a very fitting vantage point to reflect on an exceptional year and cap off our discussion about the course forward. 2025 delivered achievements we’re truly proud of, including the strongest year in Level5’s history. It also proved what our team can accomplish when we’re aligned and executing on a clear promise: strategies that stick. We’re proud of what we’ve built together, and even more excited for what comes next.
We are extremely proud to be named one of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital. This national program recognizes best-in-class organizations that build cultures that enhance performance and sustain a true competitive advantage. From day one, Level5 has been committed to cultivating a growth-oriented culture on every dimension because we believe firm growth and individual growth are inseparable. High growth and high performance only happen when we invest equally in business outcomes and in the development, engagement, and well-being of our people. Thank you to our team for bringing our values to life and for strengthening the culture that makes Level5 who we are. And thank you to our clients, who challenge us to achieve excellence every day.
Wishing everyone a wonderful Thanksgiving! We’re grateful to our clients and colleagues who continue to challenge, support, and inspire us every day. From all of us at Level5, here’s to a season filled with gratitude and growth.
The Kincaid Award was created to honour the values that Level5 Founder David Kincaid, and his wife Janet, instilled at Level5: integrity, community, and the belief that when we support each other, we all thrive. We are proud to name Progress Place as the 2025 recipient of the Kincaid Award. For 40+ years, their inclusive, community-based programs have helped people living with mental illness find their path to recovery while building the confidence and connections that make communities thrive. We are honoured to highlight their work and the lives they continue to transform. Learn more: https://www.progressplace.org/
As strategy consultants, we know that staying ahead requires continuous learning. This summer, our team took part in a series of AI training sessions with Ben Garden, an AI strategist and SME. AI is transforming the management consulting industry at a rapid pace. By continuing to invest in AI training, we ensure that our team has the latest knowledge, tools, and perspectives needed to help clients navigate today’s changing business landscape with confidence.
Attending NASPL this year gave us more than just perspective – it gave us momentum. Efram Lebovits and Evin Demirli heard fresh insights on where the lottery industry is headed and had the chance to strengthen long-standing partnerships while building new connections. Those conversations reinforced what we know to be true: the landscape of gaming and entertainment is undergoing significant change, and its future will be shaped by leaders who collaborate and adapt together. We’re excited to be part of that dialogue and look forward to what comes next.
The fall season is always one of the busiest (and most rewarding) times for our recruiting team. From interviews to campus events, we are excited by the opportunity to meet the next generation of talent at Level5 and beyond. We’d like to thank the universities that welcomed us to their campuses and the student clubs for their partnership in building connections with emerging talent. We look forward to continuing our collaboration throughout the year!
