Will data exchange infuse more storytelling and experiential marketing into retail media? Our SVP of data and retail media, Claude S. believes so. In this 2025 ADWEEK predictions piece, he says, “Retailers, as the new publishers, are connecting to media sources, stories, and environments to bring emotional content into the store.” For more on how retail media partnerships may evolve in the year ahead, check out the full article in the comments below.
As we begin to wrap up another year, we know a gift just isn't enough to recognize our employees for all we've accomplished together this year. A big thank you to all our employees for the ongoing dedication, passion, and care that makes Equativ a truly great place to work. 👏 We wish you all a joyful, peaceful, and well-deserved holiday season, as we prepare to achieve even more together in the coming year! 🚀
Curation is an innovation platform and there are many ways to leverage it. In our latest blog post, Jamie Penkethman breaks down some of the many use cases of programmatic curation. Check it out to learn how curation benefits everyone across the supply chain, increases publisher monetization, and improves the environmental sustainability of programmatic advertising.
Check out what our Director of Data Partnerships Guillaume Ballin had to say about the evolution of Equativ Buyer Connect and our partnership with Eyeota, a Dun & Bradstreet company in the Q&A below.
As we enter the busiest season for e-commerce, retail media is hotter than ever. Our expert, Claude S., recently shared valuable insights with Advertising Week on how data can be used to significantly enhance the shopping experience and contribute to campaign success. Check out the full discussion to learn more about this exciting industry shift.
Headed to London for the upcoming Future of TV Advertising Global event? Save a spot in your calendar to catch James Grant as he takes the stage alongside a panel of experts to discuss how to bring new money and new content to connected TV. Additional details on the speakers and the panel session can be found here.
We’re headed to Nashville! 🎉 We’ll be attending the Digiday Programmatic Summit in early December and can’t wait to see you there! Reach out to our team and let’s connect to close out the year with valuable insights and impactful conversations.
Consumers may start their holiday shopping early, but many shop until Christmas. To help you make the most of your holiday campaigns, we've got third-party data and contextual segments to connect with consumers from Black Friday to Cyber Monday and through the New Year. Get in touch to discuss how we can help you achieve your advertising goals this holiday season and beyond.
Since the news of our merger in June, the Equativ and Sharethrough teams have been making it a priority to come together to collaborate; building towards our new future. Learn more about the merger.
Let's catch up and start the new year off right! As we get ready to head back to Las Vegas, we look forward to seeing friends old and new. Reserve time with us at CES2025 to learn about Equativ and Sharethrough's newly combined offering Reserve your spot to meet with us in Las Vegas.
