We had an amazing time celebrating our recent arrival in Japan! Over the past two weeks, we’ve had some incredible moments, including hosting a dinner for luxury brands where our global CEO, Arnaud CREPUT, introduced our Curation offer. We also capped the celebration off with a Cookie Party, bringing together Tokyo’s top marketing and tech innovators to officially launch Equativ Japan in style. A huge thanks to everyone who joined us, and a special shout-out to Partech Tokyo and Build+ (formerly Wahl+Case) for co-hosting. Check out some of the highlights below, and visit our Equativ Japan website to stay updated on our offerings in the market:
Mobile World Congress is off to a strong start! If you're attending, stop by and connect with our team to discuss how we can collaborate to enhance your CTV advertising strategies.
Our team is gearing up for MWC25! If you're interested in discussing all things TV, don't hesitate to reach out. We’d love to explore how we can collaborate to enhance your advertising strategies.
As part of our ongoing commitment to talent development, we're excited to announce the start of a great partnership with Brixton Finishing School! "We are thrilled to partner with the Brixton Finishing school to support their incredible work in making our industry more inclusive and accessible to all. As our team at Equativ continues to grow, fostering diversity, culture, and personal development remains essential to our evolution. By collaborating with BFS we are proud to be involved in mentoring and empowering the next generation of media and ad tech talent". - Jonathan Haines Managing Director UK & Northern Europe.
Are you looking for more efficient green media streaming? Ad insertion isn't the only area to consider when cutting emissions. Our Serverside.ai team outlines best practices for reducing emissions linked to the streaming value chain in this blog post
We're heading to One to One Monaco in March and would love to meet with you! Don't miss the chance to connect with Julien Mateos, Marianne Schneider, and Elie Aboucaya to learn how our Equativ Retail Media offering can help you get your fair share.
We’re excited to announce our continued growth in the APAC/MENA region with the opening of Equativ Japan! "This new office is part of our broader global expansion plan, investing in high-potential markets to drive growth and innovation for our clients. There is rising demand for programmatic solutions, which Equativ is strategically equipped to meet through its localized operations and global expertise,” said our CEO Arnaud CREPUT. Philip Tabet, formerly Managing Director of MOBKOI Asia, will serve as Managing Director of the Tokyo office and oversee a team introducing Maestro by Equativ in the market. Check out the full announcement for more details:
Don't miss Jamie Penkethman, Head of Identity, Data, and Measurement Product Marketing, as he participates in ID5.io's virtual Identity 2025 event. On Wednesday, February 12 he will join a panel of industry experts to share insight on the state of digital identity, cross-channel addressability, bid enrichment, and more. Register here:
Best Digital Product Innovation! 🏆 We couldn't have said it better! 🎉 We're incredibly honored to have our enhanced Maestro by Equativ platform recognized with a win at the Digiday Awards Europe. Huge congratulations to all the nominees and winners! 👏
Thanks to everyone we connected with in Palm Springs for another great IABALM! We loved sharing the excitement around what we have in store as we fully integrate with Sharethrough. Look for us at POSSIBLE to continue the conversation!
