Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed voice trusted by marketers and advertisers. They created this list of the best agencies, tech providers and partners in programmatic advertising by choosing from hundreds of submissions received from across the globe. AdExchanger’s editors evaluated entries based on strength and breadth of offerings, documented case studies and client references.
Staying on top of the tricks of the trade has become increasingly complicated for media buyers. Many factors make it difficult to maintain an updated knowledge base in the industry—from the emphasis on programmatic buying and self-service ad tech solutions, to the ever-changing nature of the advertising landscape.
“Advertising technology company Centro on Monday will announce an integration with OpenWeb, a community engagement platform. The partnership is the first of its kind for OpenWeb. It will enable advertisers and agencies to advertise alongside brand-safe user-generated content (UGC) in comments sections of publishers including, AOL.com, FanSided, and PC Magazine. Conversations occur online in the comments section of a company’s website.” Read more in MediaPost.
“Ask Chicago tech workers about 2020 and you’ll hear about the challenges of navigating work from home and the “new normal.” However, you’re also just as likely to hear stories about teams stepping up to support each other and their customers, and individual accounts of personal and professional growth. That’s because Chicago tech is filled with companies whose cultures and teams are built to come together and thrive under pressure. We recently sat down with employees at 11 such companies — all of which are hiring — to learn how their unique cultures enabled them to tackle unprecedented challenges and grow as people and professionals.” Centro’s company culture in one word: “Systemic,” Jeff Smith, director of product operations, said. “… I think it’s an underappreciated value. Culture requires reinforcement and structure to reproduce consistently… Centro’s culture is built into the DNA of our organization and guides everything from our onboarding to how we celebrate victories and handle adversity.”
Accomplished tech leader, speaker, and author Jeffery Smith joins the podcast to discuss finding new ways to grow during COVID-19, what authentic tech leadership looks like, and how to not let the pandemic—or your mindset—hold you back from career growth.
Most recently, Centro was named by Fortune as the No. 52 Best Medium Workplace nationally in 2020. In the month before that, Fortune named Centro the No. 15 Best Small & Medium Workplace for Women. The lists are part of a series of rankings by Fortune and Great Place to Work, a people analytics and company culture research firm, and are based on employee feedback. Earlier in the year, Great Place to Work named Centro the No. 4 Best Small & Medium Workplace in Chicago.
Centro spent five years improving the company, spending more than $100 million to rebuild its software. It bought a DSP and then launched a new platform about three years ago. “It was a difficult five years,” said Shawn Riegsecker, CEO and founder of Centro. “Q1 of this year, everything’s running clean and then COVID hits. We needed to reset and rethink everything. I had to rip $21 million from the cost based on the new budget.”
"After successive years of double-digit growth, Centro, a digital advertising software company, expected more of the same in 2020. Marketers and their agencies were spending heavily through the Chicago-based company’s digital buying platform and relied on company employees to help execute their buys. The partnerships were fueled by a near-weekly parade of face-to-face industry events. When COVID hit, the events, travel and entertainment industries stopped spending overnight. Like so many others, Centro’s Chief Marketing Officer Katie Risch was forced to regroup." Read more (subscription).
Centro announced that it has been honored by Fortune and Great Place to Work as the No. 52 Best Medium Workplace in 2020. In the previous month, Centro was named the No. 15 Best Small & Medium Workplace for Women. The lists are part of a series of rankings by Fortune and Great Place to Work based on employee feedback from certified organizations. These rankings are based on confidential survey feedback representing more than 189,000 employees working at small- and medium-sized businesses in the United States.
“In this episode, we speak with Noor Naseer, Sr. Director, Media Innovations + Technology at Centro. We had a great conversation with Noor that covered a wide range of topics including prejudices she experienced growing up, her career journey, thoughts on DEI in ad tech, why she is always putting in that extra level of work, and a lot more.”
