“Shawn is the Founder and CEO of Basis Technologies, aka Centro, and a well-known figure on the ad tech circuit for two decades. He started the company back in 2001 with the vision of being a comprehensive, automated and intelligent software platform for digital media, focused on mid-market agencies and brands. In his spare time he’s an activist for all the right causes and an angel investor.” Listen to this podcast episode on Paleo Ad Tech.
"Basis Technologies announced it is ranked No. 1 by Great Place to Work and Fortune magazine among this year’s Best Workplaces in Chicago. Basis Technologies is in the Small and Medium Companies category." Read more in our press release.
"Ad-tech company Basis Technologies is letting its nearly 1,000 employees log off early on Fridays this summer. And it's a policy the 20-year-old company could implement permanently after piloting the perk through September. Basis Chief Marketing Officer Katie Risch said the company, which since Covid-19 has already offered a hybrid policy in which employees can work remotely, installed the policy as a way to create more flexibility for its workforce." Read more in ColoradoInno.
"Basis Technologies, formerly Centro, a Chicago-based advertising technology company, has “fully embraced” a hybrid work strategy, with its nearly 1,000 employees, including 270 in Chicago, free to work in the office or remotely, the company said." Read more in Chicago Tribune (subscription).
"Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an alternative to the traditional practice of manually pulling campaign data and organizing into charts or other visual aids for presentations." Read more in MarTech.
Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with Helene Parker about the different needs of different types of customers looking to adopt programmatic advertising. Listen to the episode on the Programmatic Digest Podcast or on Apple, Google or Spotify podcasts.
"At Basis Technologies, “Believe Impact is Possible” is one of our core principles. It describes the phenomenon that when we work hard, stay focused, and act in service to others, anything is possible. To better understand what the principle looks like in practice, I asked a few colleagues—Brittany Ryan (Sr Dir, Business Development), Mindy Zhang (Content Marketing Associate), and Robert Kurtz (Group VP, Paid Search)—a few questions about what making an impact means to them."
If the complexity and fragmentation that characterize the digital marketing space are leading causes of employee dissatisfaction, how can agencies and brands lessen that complexity, carve out more time for the creative and strategic work that media professionals enjoy, and retain their team members as a result? Read more in our blog.
“In today’s complex digital advertising industry, there’s no time to waste on trivial low value tasks. Time is money, and if your marketing agency isn’t using some form of workflow automation, you’ll struggle to keep up with competitors who are. Basis Technologies is the leading global provider of workflow automation, and their educational platform, Basis Institute, offers professionals free valuable resources to refine their skills and stay ahead of industry trends. Recognized as the Best Education Tool in 2021 by AdExchanger, Basis Institute’s free certification program is just one of the many courses available for advertising professionals. Other topics include digital media essentials, social media, direct buying, and programmatic advertising. We chatted with Christine Kim from Basis Institute to learn more about why it’s so important for marketing professionals to stay abreast of the latest tools and technologies for automation.” Read more in SaaS Universities.
“Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and propaganda. Basis Technologies has partnered with NOBL Media to offer a free way to prevent campaigns from serving programmatic ads on sites with low credibility, including those with Russian government propaganda. The technology determines whether there is disinformation through the language and language patterns on a web page. The technology — now available to all Basis platform customers at no cost through April 15 — targets campaigns toward credible, trusted publishers, helping to limit the spread of Russian disinformation as Russia continues its war on Ukraine.” Read more in MediaPost.
