"I’ve always admired people who work on the tech side of things. As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. Take Basis, for example. Basis is a first-rate DSP, which means that it automates the process of buying digital ad inventory from a variety of sources. Building, maintaining, and constantly improving upon a piece of tech that enables this media buying at scale is its own challenge, but Basis is also a lot more than a DSP: it unites all the parts of the media buying process into one streamlined workflow, leveraging many forms of automation to simplify an incredibly complicated process." Read more on the Basis Technologies blog.
"But television commercials have found a new home in connected TV. Hypertargeting means even candidates with smaller budgets can afford some CTV commercials. And “in-person retargeting,” or showing up to knock on doors in areas that have been targeted with political TV advertising, is very much a thing, according to Grace Briscoe, the head of political business and SVP of client development at Basis, which has run 850 political ad campaigns so far this year.” Read more in AdExchanger and listen to the podcast episode.
“Could the phase-out of 3rd party cookies turn into a comeback for local print and broadcast media? Longtime media and advertising executive Shawn Riegsecker thinks so. Not one to pull punches, the founder and CEO of Basis (formerly Centro) says media made every mistake in the book dealing with the Internet for the past 20 years. But they now have the opportunity to turn tables on the tech giants. Corey & Gordon offer their insights on Riegsecker’s vision.” Listen to the podcast episode.
"Basis Technologies... announced it has been named a finalist for the AdExchanger Awards. The AdExchanger Awards program celebrates excellence in digital marketing and advertising. For two consecutive years, it has nominated Basis Technologies for the category for Best Account Support by a Technology Company. The Basis platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance."
“To determine the Best Workplaces for Women, Fortune research partner Great Place to Work analyzed feedback representing more than 1.2 employees, 640,000 of whom were women. The 25 companies on this list represent the best small and medium workplaces for women.” Basis Technologies is ranked No. 14!
Basis Technologies announced the expansion of free learning programs for digital media professionals. AdTech Academy offers multi-tiered curriculum customizable by skill sets and experience backgrounds to empower marketers to become industry experts. It is an expansion of Basis Technologies’ Certified, the AdExchanger Award winner for Best Education Program. Basis Technologies’ platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
“To determine the 50 Best Workplaces in Advertising and Marketing in 2022, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing more than 9,000 U.S. employees.” About Basis Technologies, employees say: “Basis is unique in many ways. The culture of our organization is one that brings positive energy & great collaboration, which is a common theme across all departments. There is an underlying motivation that everyone in the company has about our growth ahead in the future. Basis is a very special company to work with, contribute and overall grow with through the years. I am very excited for what lies ahead!” Basis Technologies is ranked No. 1 in 2022!
"Digital advertising platform Basis Global Technologies implemented “flex Fridays” for the first time this year as a trial run. Employees are allowed to sign off at noon local time on Fridays. The trial, which started around Memorial Day in May, will run to the end of September. The company named it “flex Fridays” instead of Summer Fridays to account for the fact its global workforce doesn’t experience the same seasons at the same time. Expanding the half-day allowance through September means those emerging from their winter can benefit from having a shorter work week with warmer weather." Read more in WorkLife.
To determine the 100 Best Medium Workplaces of 2022, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing more than 200,000 U.S. employees. About Basis Technologies, employees say: “Excellent independence and a culture that leaves ego out of all aspects of the business. Associate to VP, everyone talks to coworkers like they belong. Great flexible time off policies and excellent rewards for working as an organization, which makes working as a cross-functional team more enjoyable and expected. I can see myself here for a LONG time.” Basis Technologies is ranked No. 19 nationally!
“Fortune research partner Great Place to Work has compiled the 2022 list of the 35 Best Small and Medium Workplaces in Chicago. Winning workplaces in Chicagoland earned high marks from employees for exemplary leadership.” Basis Technologies is ranked No. 1 in 2022! Read more in Fortune.
