“If there’s one thing you need to know about personal brand, it’s this: people can’t buy your brand if you don’t know what you’re selling.” That was the standout message from our latest Link & Learn session with Jennifer Holloway, personal branding specialist, speaker and author. She shared practical advice to sharpen your brand and make your impact visible: 👉 Define both “what” and “who.” Get clear on what you bring (skills, strengths, results) and who you bring (values, motivations, behaviors). 👉 Turn “drink” into your “orange juice” unique selling point. Push beyond a generic claim (e.g., "problem-solving skills") by asking "what do you mean by that?", and again, until you reach the distinctive nuance that makes your offering concrete and ownable. 👉 Make your impact visible. Great performance is essential, but personal brand and exposure carry far more weight. As Jennifer referenced, “doing business without visibility is like winking in the dark: you know what you’re doing, but nobody else does”. 👉 Flex your “brand width”. Dial your delivery up and down to suit the context without losing authenticity - it’s about adapting, not pretending to be someone else. At BAT, we’re committed to helping our people grow with clarity, confidence and purpose. Sessions like this empower colleagues to own their story and thrive. Thinking about your next step? Explore opportunities at BAT: https://ow.ly/ZIQc50Yotcn
Our journey toward a Smokeless World gained real momentum in 2025, powered by innovation and investment. We strengthened our foundation for growth, delivering at the top end of our guidance and advancing our strategy to become a predominantly smokeless business by 2035*. New Categories revenue grew 6.2% to £3.6 billion, with contribution margin rising to 10.8% from 7.3% in 2024. Modern Oral was the fastest-growing category globally, reinforcing the strength of our multi-category approach. 📖 Read more in our Combined Annual and Sustainability Report 2025: https://ow.ly/sC7E50Yf3Z5 #AR25 #AnnualReport2025 #ABetterTomorrow #SmokelessWorld *Cautionary Statements involve risk and uncertainties, and undue reliance should not be placed on such statements. Please refer to the Cautionary Statement and other matters section on page 398 of the Combined Annual and Sustainability Report 2025 at: https://ow.ly/sC7E50Yf3Z5 for additional information regarding the variables that may affect BAT’s future performance. Activate to view larger image,
“Be patient and stay curious.” That’s the advice from Yuri Goto, BAT Japan’s Head of Consumer PR, who made the move from Japan to London for a two year-long role in our Global Communications team. She describes her time abroad as a period of significant personal and professional growth. Starting life in a new country taught her resilience: from navigating everyday routines like transportation and food, to understanding new social norms and building meaningful relationships in a new environment. Yuri’s message to anyone considering an international move in their career is to take the time to learn about the local culture and embrace the challenges - they can become some of the most eye‑opening and rewarding experiences of your life. 🎧 Listen to Yuri’s story and hear how her assignment shaped her outlook both at work and beyond. 👉 Join a truly global organisation: https://ow.ly/fILx50Y9OQw
Meet Daniel Coelho, a Global Graduate in Operations from Brazil, whose journey at BAT has already been marked by real responsibility and trust from day one. What first attracted Daniel to the Global Graduate Programme was the chance to work in a multinational environment. Since joining, he’s had the opportunity to build connections with colleagues across Brazil, the UK, Chile and more. In his current role as a Production Coordinator, Daniel enjoys the people side of his work as much as the technical elements. Being able to guide, learn from, and support his team is what he finds most rewarding. Ready to kickstart your career within a truly global organisation? 👉 Explore Early Careers at BAT: https://ow.ly/hTLC50Y7qF8 👉 Join the BAT Talent Community: https://ow.ly/T8wE50Y7qF9
For the 9th consecutive year, BAT has been certified as a Global Top Employer by the independent Top Employers Institute, and this year BAT achieved a record-breaking milestone with 44 certified markets, our highest ever! A huge thank you to our people whose everyday efforts make BAT a place to thrive, grow, and make an impact on our journey to creating A Better Tomorrow™. Ready to join a truly global organisation? Explore opportunities: https://ow.ly/9uZY50Y12aZ Read more about our recognition: https://ow.ly/pWQB50Y12aY
What’s your best piece of career advice? We asked our colleagues to share the guidance that’s stayed with them throughout their careers - from the importance of listening to different perspectives, to asking better questions, and to building strong foundations early on. These moments of advice remind us that careers aren’t built overnight. They’re shaped through curiosity, authenticity, and a willingness to keep learning at every stage. 🎥 Watch the video to hear their advice. Ready to take the next step? Explore career opportunities at BAT: https://ow.ly/B8E250XN9jX
We’re proud to share that Vuse Ultra has been awarded a 2025 GOOD DESIGN® Award, standing out among exceptional product and graphic designs from over 55 countries worldwide. The award, presented by Chicago Athenaeum: Museum of Architecture and Design in partnership with Metropolitan Arts Press Ltd., recognises global excellence in #innovation and #design. This recognition reflects our commitment to delivering premium-quality, insight driven products powered by advanced technology. Vuse Ultra exemplifies how innovation can accelerate progress toward our vision of a smokeless world. A huge congratulations to the colleagues whose dedication and expertise made this milestone possible. Learn more about GOOD DESIGN®: https://ow.ly/rwJn50XZw7E Explore Vuse Ultra’s award recognition: https://ow.ly/T8Hj50XZw7C
At BAT, global mobility is all about creating opportunities to grow, exploring new markets, and building meaningful careers across borders. In this week’s Global Mobility story, Modupe Sanda reflects on his move to the United Kingdom. He joined the Global Marketing team in 2020 after beginning his BAT career 18 years earlier as a Management Trainee in Nigeria. Relocating during the early days of lockdown came with unexpected challenges. With restrictions limiting even the search for accommodation, support from BAT and his manager played a key role in helping him settle into both life and work in a new country. Today, as Planning & Portfolio Development Manager, Modupe shares what it’s like working in one of the world’s most diverse cities, collaborating with colleagues from across the globe, and continuing to build his career at the heart of a truly international organisation. 🎧 Listen to Modupe’s story and hear how his move to London shaped the next chapter of his career. 👉 Grow your career with us: https://ow.ly/KwGm50XRPqN #GlobalMobilityStories #LifeAtBAT #GlobalCareers #WeAreBAT #CareerGrowth #TomorrowCantWait #CareerJourneys #BATCareers #MeetOurPeople #EmployeeStories
When Rena came across BAT’s Global Graduate Programme in Human Resources, she was immediately drawn to the opportunity to rotate across the HR department. As an HR Global Graduate, she spent 18 months working across markets and different areas within HR. Each rotation allowed her to understand new parts of the business and experience the breadth of work within Human Resources. She’s now stepping into her landing role as Human Resources Business Partner for Operations & Corporate Functions in Asia Pacific, the Middle East and West Africa. 🎥Watch to discover Rena’s BAT journey. Ready to build the skills, confidence, and experience to become a future leader? 👉 Explore Early Careers at BAT: https://ow.ly/jJFz50XKLvf 👉 Join the BAT Talent Community: https://ow.ly/sF7e50XKLvg #GlobalGrads #WeAreBAT #TomorrowCantWait #EarlyCareers #GraduateProgramme #HumanResources
Earlier this month, we published our 2025 Full Year Pre-Close Trading Update, which you can read here: https://ow.ly/FuRB50XFLqI. We are on track for FY25 delivery, reaffirming 2026 guidance and announcing a £1.3bn share buy-back. Our New Category revenue is accelerating to double-digit growth in H2, driving mid-single digit for FY. While there is more to do, we continue to prioritise investment in our most profitable markets and categories, driving accelerating New Category contribution*, in line with our Quality Growth approach. We remain confident in delivering our mid-term algorithm next year. #PreCloseUpdate #BAT #Results #InvestorRelations *New Category profitability at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories.
