There are awards — and then there are the Global SABRE Awards, celebrating the very best in earned creativity. MSL was named 2025 Global SABRE Agency of the Year by PRovoke Media, a win powered by earned influence that sparks real impact. This honor is a testament to the unmatched connectivity, cultural fluency and bold leadership across the MSL global network. Together we don’t just cross borders, we break them — driving relevance and results wherever we go. Here’s to influence. Here’s to impact. Here’s to MSLeading. 🥂
On Thursday, December 4, 2025, discover the story of a lion that never gives up...🦁 #PublicisWishes
💥A global triple threat 💥 PRovoke Media has named MSL a top agency across THREE epic lists: 📍"The 80 Best Agencies in the US" 📍"The 50 Best Agencies in Continental Europe” 📍"The 50 Best Agencies in the UK” Thanks to PRovoke for recognizing us alongside industry's crème de la crème – and fingers crossed for Agency of the Year announced in May. 🤞
At MSL, we strive to be a positive force of influence – so we are proud to support the “DEI is Good for Business” initiative, launched today and crafted by the PR Council, AMEC Measurement and Evaluation, Commission on Public Relations Education, Diversity Action Alliance, Hispanic PR Association (HPRA), Institute for Public Relations, The LAGRANT Foundation, Museum of Public Relations, National Black Public Relations Society Inc, Page Society, and The Plank Center for Leadership in Public Relations. Join us in supporting this critical work.
Big News! MSL is shortlisted for Global PR Agency of the Year by PRovoke Media! 🌍✨ This recognition is a true testament to our team's innovative spirit, creativity, collaboration and passion for pushing boundaries of #PR globally. Thank you to our incredible clients and partners for being a part of this journey. And for the sprinkles on top, our client Dunkin' [Officially] Runs on Ben Affleck work was named a top 40 global campaign. Now, THAT'S pretty sweet. 🍩
What an unforgettable week of inspiration, meaningful connections with our clients and partners – and to top it off, we're bringing home seven hashtag#CannesLions! 🌟🏆 With all eyes on this global stage, we are so proud to see our work recognized. 🦁 GOLD Health & Wellness Lions: Fundraising & Advocacy – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 SILVER Brand Experience & Activation Lions: Consumer Goods – Bear Naked Granola (WK Kellogg Co.)'s "Naked Trails" – MSL U.S. 🦁 SILVER Brand Experience & Activation Lions: Social Behaviour & Cultural Insight – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 SILVER Design Lions: Promotional Item Design – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 BRONZE Creative Strategy Lions: Travel, Leisure, Retail, Restaurants & Fast Food Chains – Dunkin' (Inspire Brands)'s "America Runs on Dunkin' [and Ben]" – MSL U.S. 🦁 BRONZE Direct Lions: Not-for-profit / Charity / Government – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Hear My Last Wish" – MSL Taiwan 🦁 BRONZE Social & Influencer Lions: Social Behaviour & Cultural Insight – Nana's "Taboo Totes" – MSL UAE Read more about the winners at the 🔗 below.
