Step inside a day in the life at Gap Inc. HQ with Vogue and our Creative Director, Zac Posen. This behind-the-scenes gives a peak into a day at 2 Folsom including design meetings, creative reviews, and a stop in San Francisco's iconic Chinatown. Get a glimpse at the creativity, collaboration, and culture of our house of iconic American brands.
As world leaders convened at this year’s World Economic Forum in Davos to explore how businesses can tackle global challenges and create opportunities to drive positive change, Gap Inc. CEO Richard Dickson sat down with Jonathan Ferro and Lisa Abramowicz from Bloomberg TV to discuss our company's ongoing transformation and how our brands returned to their roots to rediscover their purpose and recapture relevance in the cultural conversation.
As women’s sports continue to break records, Athleta is expanding its Power of She Collective with two rising stars: Lexie Hull & Kate Martin. They join WNBA (Women's National Basketball Association) player Monique Billings in championing the next generation of female athletes. “At Athleta, we’re committed not only to delivering innovative products for women but also to fostering a community built on the belief that powerful women move women forward,” said Chris Blakeslee, CEO of Athleta.
San Francisco has always been part of our DNA, and we remain committed to giving back to the city that built us. We're proud of the progress we made with contributions that bridge gaps in our hometown and are energized about continuing to imagine better and make a lasting impact.
For 30 years, Gap has been part of Japan's fashion community. Last month, our HQ and store leaders gathered in Tokyo for the 2025 Leadership Conference, celebrating our journey and the people who make it possible. With leaders past and present in the room, the energy was all about connection, collaboration, and looking ahead as one team.
Gap Inc. hosts first public Holiday Makers Market Celebrating creativity at Gap Inc. is nothing new. Our offices have always been brimming with it and our brands have always been known for it. In fact, creativity has been an integral part of our company’s identity and at the heart of our legacy for 55 years. And now, we’re taking tangible steps to ensure the creative community outside our walls, in our home city of San Francisco, is supported in ways that help foster its renewal and growth. Our partnership with non-profit arts organization Nest is about more than supporting Bay Area makers. It’s about strengthening the special bond SF’s vibrant and talented creative community shares by facilitating meaningful connection, not only among Bay Area artisans, but also our employees. We did just that with the 2024 Gap Inc. and Nest Holiday Makers Market. We took what’s been an anticipated annual event for our employees, invited in artists from across the Bay Area, and—for the first time ever—opened our SF Hub doors to the public for a weekend-long event. More than 2,000 guests joined us on December 7 and 8, shopping 40 Gap Inc. employee and SF makers, participating in workshops like screen printing, punch needle and preserved moss art, and enthusiastically supporting SF’s creative community. Learn more about this Makers Market and why this partnership matters by watching the video below.
Our CEO, Richard Dickson, recently sat down with Hilary Milnes at the virtual Vogue Business Executive Summit to share his vision for Gap Inc.’s house of iconic American brands. From embracing innovation to crafting meaningful collaborations and creating products that inspire, we're reimagining Gap Inc. and how our brands will shape culture for generations to come.
“I call it putting candy in the road. You don’t have to see the end result yet. But if you can see two or three steps of where I’m trying to get to, that’s good enough.” - Richard Dickson After decades helping iconic brands rediscover the narratives that made them great, Gap Inc.'s CEO and storyteller-in-chief shares his personal history in this month's Fast Company. From his childhood in the garment business, to his earliest days in retail, Richard revealed the backstory that makes him such a great fit to lead this next chapter in the evolving story of our house of brands.
The 2024 ADWEEK Creative 100 list is full of inspiring and disruptive brand-builders, including Zac Posen – Executive Vice President and Creative Director of Gap Inc., and CCO of Old Navy. Zac joined Gap Inc. earlier this year and is continuing to drive impact and creative excellence across our portfolio of brands. From designing with Gap denim for the Met Gala red carpet to working with Tracee Ellis Ross and Yara Shahidi on set for Old Navy’s Summer TV campaign, Zac is recognized amongst the industry’s top talent for his ability to “tap into the zeitgeist.” Read more about Zac and the rest of the Creative 100 on ADWEEK:
For this back-to-school season, Gap commissioned a survey that found 85% of parents believe their children are more confident and enthusiastic about school when they choose their own outfit for the first day. Embracing self-expression, GapKids' newest collection encourages kids to move freely as true originals and feel like their most confident selves. Featuring baggy denim cargos, elevated hoodies, and varsity jackets, every piece is designed to celebrate the next generation of GapKids while offering choices that kids love and parents trust.
