Firstsource is delighted to be recognized as a Frontier Firm in Microsoft's Frontier Firms of India & Southeast Asia - spotlighting organizations driving AI's next leap. Our journey is about more than adopting AI—it's about operationalizing intelligence to create adaptive, insight-driven workplaces that empower people and unlock value at scale. The real impact? Moving beyond efficiency to intelligence—where AI and humans collaborate to drive innovation, make contextual decisions, and continuously learn. Governance and human oversight are embedded at every layer, ensuring our AI is responsible, explainable, and trustworthy. This is the UnBPO™ philosophy in action: shifting from traditional outsourcing to adaptive, intelligence-led ecosystems that anticipate change and fuel growth. We're setting the benchmark for responsible AI in enterprise transformation, proving that the future belongs to organizations that make AI work for people—not the other way around.
We didn't just progress in 2025; we changed how work gets done. Tech-driven, outcome-focused reimagining of business process management—designed not just for where the world is, but where it's headed. UnBPO™ moved from intent to execution, with capability built to solve real-world problems. The results followed: crossing US$1B in annualized run rate, strengthening leadership, expanding our footprint, and delivering impact at scale. But the real measure isn't just the metrics – it's the trust we earned and the consistency we built. Powered by our 36,000+ #Firstsourcers who showed up with focus and commitment. Thank you for building the foundation. 2026 is about scaling what we know works.
20% ↑ CSAT | 30% ↑ enrollments | $15M cost savings At Firstsource, we’re helping education businesses deliver measurable outcomes by reimagining how education operates. From enrollment to engagement, education businesses today are navigating declining enrollments, rising acquisition costs, learners demanding more personalized and flexible experiences, and increasing pressure to integrate AI, GenAI, and automation at scale. Our AI-first approach and UnBPO™ framework help institutions reimagine operations for speed and scalability, democratize access, personalize learning journeys, and deliver sustainable growth with real business impact. The future of education isn't incremental. It's transformational. Explore how we're helping HEIs and EdTech leaders innovate their core capabilities and reimagine the surrounding operational functions: https://lnkd.in/dkkVk2wJ
In the NEAT 2025 assessment, NelsonHall has named Firstsource a Leader in CX Services Transformation in the Overall Market Segment - validating our shift from traditional CX delivery to AI-first, outcome-led experiences. From student and patient journeys to employee and stakeholder interactions, and from revenue growth and retention to outcomes and performance, we’re redefining what CX is meant to do, not just operate efficiently, but drive measurable business impact. Thank you to our teams and clients who continue to help turn CX into a true growth lever. 👉 Learn more about how we’re transforming CX: https://lnkd.in/gBxSpY86
What if the best customer interaction is the one that never needs to happen? A leading media giant rewired its customer experience with Firstsource, shifting to digital-first, touchless journeys designed to reduce effort, lower cost-to-serve, and strengthen loyalty. If your CX still depends on fixing issues after they surface, it may be time to redesign journeys so customers can self-serve, resolve faster, and stay engaged across channels. Read the HFS Research case study here: https://lnkd.in/dBwct3mD
We're happy to be recognized as a Bronze awardee in the 2025 India Workplace Equality Index (IWEI) — reflecting our efforts in equity and inclusion. This recognition is shaped by tangible actions across our organization: updating HR policies through inclusive audits, embedding global diversity, equity, and inclusion standards that protect LGBTQ+ employees, strengthening our Source of Pride employee resource group, and partnering with community organizations to support awareness and hiring initiatives. As India's leading benchmark for workplace equality, the India Workplace Equality Index evaluates how organizations build inclusive policies, practices, and culture. This milestone acknowledges the steps we've taken — and the commitment we carry forward. Proud of every team and every ally who helped make this possible.
We're thrilled to announce that Firstsource is Great Place To Work® certified in India and the Philippines for the second year running. This recognition reflects the culture our teams experience every day — one grounded in fairness, trust, and inclusion, with leadership that listens and transparent communication that enables individuals to grow and thrive. It reinforces what matters most to us: creating a workplace where merit is valued, voices are heard, and everyone feels respected for who they are and the work they do. This milestone is powered by our people. Thank you for making Firstsource a place where individuals feel valued, and teams succeed together.
Today, we're celebrating Sharon David, Director of Operations at Sourcepoint, as Co-Chair of Women in Title (WiT)'s East Central Florida chapter. Women in Title now spans 4,000 members across the US, creating space for women leaders in the title industry to grow, connect, and shape the future of the profession. Sharon brings deep experience leading international title operations and heads our Onshore EAC committee, driving operational excellence across teams. Her commitment to developing people, building strong collaborative teams, and mentoring emerging leaders makes her a natural fit for this role. This is what leadership is for Sourcepoint and Firstsource - people who excel in their craft and elevate the industry around them.
Thrilled to share that Firstsource has been named among Companies with Great Managers™ 2025 for the second year, with 4 leaders in the Top 100. Congratulations to Tarik Aboussir, Zainul Rizvi, Anne Whitehouse, and Priyanka Mukherjee on this well-deserved recognition. Selected from more than 8,000 nominations across participating organizations, they reflect the kind of leadership that strengthens our culture: leaders who build trust, unlock potential, and help teams thrive. Now in its 10th edition, the Great Manager Awards™ is one of the most respected global studies on managerial effectiveness. We're proud of this honor and even prouder of the leaders who make it real through the way they support and guide their teams every day. To Tarik, Zainul, Anne, and Priyanka: thank you for leading with purpose, humility, and heart. You make Firstsource stronger.
Congratulations to Ascensos, a Firstsource company, on winning the High-Performer Award at the Centrical 2025 Select Awards! 🏆 Proud to see the impact of our partnership with Selfridges delivering real results: stronger employee engagement, reduced attrition, and improved performance during one of retail's most demanding periods. Great work, #theAteam. This is what partnership in action looks like.
