It’s a funny thing settling into a new year as you try to shake off the Christmas indulgences and wrap your mind around everything that’s changed and everything that’s stayed exactly the same. Because it might be a new year but it’s still just another a Monday morning. One thing that has undoubtedly changed this year already, however, is Google and the so-called “death of the cookie.” On January 4th, Google started officially rolling out their plan to disable third-party cookies for 1% of Chrome users and, while the full phase-out isn’t meant to kick in until the end of the year, ad land is already starting to make plans for a cookieless 2024.
Google yesterday began its long-awaited phase out of third-party web tracking cookies when it rolled out Tracking Protection for 1 percent of users of its Chrome browser. The company plans to disable cookies entirely by the third quarter of this year. The extended phase-out aims to allow initial small-scale testing before it affects all Chrome users later this year. Google officials have urged companies that have relied on cookies, which enable cross-site tracking of users as they browse the web, to start auditing their cookie usage now to prepare for the impact from the change. To ease the transition, Google is releasing new Privacy Sandbox APIs for certain use cases, including identity, advertising, and fraud detection.
In a step towards enhancing user privacy, Google has announced that it is testing a new feature, ‘Tracking Protection,’ in Chrome. This initiative, part of Google’s broader ‘Privacy Sandbox’ project, aims to limit the ability of websites to track user activity across the internet. Let’s delve into what this means for businesses and the web landscape.
A recent survey conducted by Exclaimer reveals that a significant shift is underway as 35% of IT leaders plan to prioritize reducing time and resources spent on repetitive tasks. This focus on efficiency comes as 59% of IT leaders cite IT support as the primary area where they invest their time. One of the key takeaways from the survey is the resounding emphasis on automation and efficiency. IT leaders recognize the need to streamline operations and reduce the burden of repetitive tasks. As such, in 2024, a substantial proportion of IT leaders are dedicating their efforts to automating processes that can be optimized.
35% of IT leaders will prioritize reducing time and resources on repetitive tasks in 2024, as 59% claim IT support is where the majority of their time is spent, according to Exclaimer.
In a world full of technology and the pursuit of increased productivity, making smart tech decisions is key. It’s not just about meeting current challenges but paving the way for a smarter future. Marco Costa, CEO at ExclaimerMarco Costa, CEO at Exclaimer, provides SMEToday’s readers with some guidance on how to future-proof your business by embracing technology for long-term growth
In the face of current economic challenges and ever-changing market dynamics, organizations of all sizes must adapt and evolve to secure business growth. Innovative technologies are driving many transformative shifts, enabling companies to cultivate adaptability, deliver tailored customer experiences, and embrace forward-thinking approaches. But technology alone isn’t enough to fuel business growth. It takes effective leadership to leverage these innovations and drive a company towards profitability and future-proofing. In this regard, IT leaders play an integral role in guiding businesses towards success. Yet according to our research, nearly two-thirds (59%) of IT leaders claim that IT support is where the majority of their time is spent. In this fiercely competitive landscape, businesses must reassess the role of IT professionals to truly thrive.
Oversaturated platforms and tired consumers make contemporary communications difficult in the best of times, but at this point in the year as messages become homogeneous, attention can be even elusive. Carol Howley explores a Christmas messaging strategy.
New research from Exclaimer, the leading email signature management software, reveals that one-third (35%) of IT leaders will prioritize reducing time and resources on repetitive tasks in 2024, as nearly two-thirds (59%) claim IT support is where the majority of their time is spent. To understand what IT leaders are prioritizing in 2024, Exclaimer partnered with global marketing research company 3Gem to survey 250 senior IT professionals – including IT managers, directors, and CTO/CIOs – across the United States to get a pulse check on the challenges that are top of mind as 2023 comes to a close and how IT leaders plan to increase efficiencies, collaboration and protect the company from potential security issues in 2024.
De moderne werkplek is toe aan zijn tweede generatie. Waar eens de focus lag op altijd en overal werken, draait het nu steeds meer om: hoe werk ik productiever én veiliger? De vraag ‘wat kan worden geautomatiseerd?’ speelt ook een belangrijke rol. Copaco heeft een uitgebreid assortiment aan cloudoplossingen en helpt hiermee partners om de moderne werkplek van hun eindklanten nog efficiënter in te richten. Zonder de securityrisico’s uit het oog te verliezen.
