Exclaimer, an email signature management platform provider, today launched Campaigns to help companies engage with audiences through email signature marketing. Campaigns helps organizations elevate personalized emails with signatures that are seamlessly integrated into multichannel campaigns.
More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is their top priority. These findings were revealed in “The Power Of Professionally Branded Emails,” a market research report from email signature management platform Exclaimer. The report’s primary findings revolved around the essential role of email marketing in businesses, as 92% of marketers view email as a key channel. With that in mind, those queried in the research believe that the best way to create trust with buyers is to leverage branded signatures.
As the digital advertising landscape faces a huge shift with Google’s phasing out of third-party cookies, marketers are standing at the precipice of change. These cookies, once indispensable tools for understanding and targeting consumers, are giving way to a new era—one that prioritizes privacy and direct engagement. With change comes opportunity, and it’s clear that a cookieless future does not spell the end for personalization. Instead, as marketers, we need to welcome a new chapter where the clever use of first-party data and customer-centric strategies becomes paramount.
Research shows that women deal with higher levels of incivility at work compared with men, but HR professionals can foster a healthier environment by making a few adjustments.
While women working in IT have made strides, significant disparities and areas for improvement persist, according to Ensono's 2024 Speak Up survey, conducted among 1,500 female tech employees in the United States, UK, and India. Despite advancements, half of the surveyed women still grapple with balancing caregiving responsibilities alongside in-person work, with a quarter reporting discomfort or unsafety due to microaggressions or discrimination in the workplace
The relationship between Chief Marketing Officers (CMO) and Chief Financial Officers (CFO) can be tense, as indicated by the fact that just 22% of CMOs say their partnership with CFOs are truly collaborative. During critical periods, as marketing teams endeavor to justify their expenditures, CFOs inevitably scrutinize the effectiveness of marketing initiatives and their measurable impact. A strong relationship is vital to coming out stronger in these periods. In today’s era of digital transformation, there’s a growing need for marketing and finance departments to form stronger partnerships to drive success across organisations. This shift in dynamics is most apparent when department heads collaborate rather than work in silos. By joining forces, the CMO and CFO can bridge gaps in communication, streamline resource management, and execute initiatives that blend financial acumen with strategic marketing goals. When the expertise of the CMO aligns with the knowledge of the CFO, you create a formidable corporate power couple.
With budgets shrinking and buyer insights disappearing, modern marketers need creative tactics to ensure their success.In this episode of Let's Talk Revenue Marketing, host, Paul Sweeney, is joined by Carol Howley, Chief Marketing Officer (CMO) at Exclaimer, to talk about building demand-generation strategies for scale.
The theme for this year’s International Women’s Day is #InspireInclusion. Every woman has their own experiences from when they enter the working world to climbing up the ladder. While there is a general consensus within the advertising and marketing industry to strike for gender equality, there is still a long way to go. And that’s not just for women in the industry, it’s also on the representation of women in ads, particularly those who are older or from an ethnic minority background.
Exclaimer, the leading email signature solution provider, today announces the appointment of Gordon Willoughby as the new non-executive Chairman and Director. This appointment comes as a strategic move for the continuously expanding company, following a year of significant growth. Gordon Willoughby, a seasoned expert in scaling technology companies, brings over 15 years of groundbreaking experience from his time leading major players like eBay, Amazon, and WeTransfer. His expertise will play a crucial role for Exclaimer as it strengthens its market position and advances its ambitious growth path. "We are delighted to welcome Gordon to the Board of Exclaimer," Marco Costa, CEO of Exclaimer, commented. "Gordon has an outstanding record of creating value and brings a vast reservoir of experience to Exclaimer. We are confident he will be instrumental in guiding the company towards greater heights." "I am excited to join Exclaimer as non-executive Chairman and Director," Gordon Willoughby said. "The company has already made significant strides in establishing itself as a leader in the email signature space, and I look forward to contributing my expertise towards furthering its success."
LinkedIn today discontinued Lookalike Audiences, impacting the way businesses target their ads on the platform. With this action, new look-alike audiences can no longer be created, and existing look-alike audiences can no longer be edited or refreshed. Active campaigns using look-alike audiences will continue to deliver using the static audience. In place of Lookalike Audiences, LinkedIn is recommending that marketers turn to Predictive Audiences for contact list, conversion, or Lead Gen Form data sources and Audience Expansion or Matched Audiences and LinkedIn attribute targeting, such as by skill or interest. "These options can help you scale and reach similar audiences and identify buyers most likely to act," LinkedIn said in a statement.
