In the spirit of Thanksgiving, we are grateful for our deep and lasting charitable partners. No Kid Hungry, a non-profit fighting hunger and poverty in the U.S. and globally, is an organization that we’re proud to support. A special thanks to our supplier partner, Brown Forman, for joining us in giving to this organization and their mission. Together, let’s ensure every child has a full plate and a bright future! Learn more about the positive impact Breakthru is making through its CSR efforts with the link provided
For the third year in a row, Breakthru has united with strength and compassion for the Making Strides Against Breast Cancer walks, featuring 22 market teams and 480 participants across the U.S., along with the Run for the Cure event in Canada. Thanks to the dedicated efforts of the Women Who Breakthru ARG, we rallied our community to raise over $52,300 for breast cancer awareness and research—tripling last year’s contributions! A huge shoutout to our local team captains for their exceptional leadership in making this achievement possible.
We had the privilege of meeting some exceptional talent at the Thurgood Marshall College Fund Leadership Institute this month! It was exhilarating to connect and network with over 531 HBCU and PBI students. We can't wait to see everyone again next year!
We’re excited to share Breakthru Beverage Group’s 2023 Corporate Social Responsibility (CSR) Report: Crafting the Future, Together. The CSR Report represents our collective Breakthru story—strong leadership, force for good, focus on growth, leading beverage company, values-based & people-centric culture, legacy of philanthropy, DE&I advocacy, and differentiated associate experience. You can enjoy reading our report here:
We’re excited to share Breakthru Beverage Group’s 2023 Corporate Social Responsibility (CSR) Report: Crafting the Future, Together. The CSR Report represents our collective Breakthru story—strong leadership, force for good, focus on growth, leading beverage company, values-based & people-centric culture, legacy of philanthropy, DE&I advocacy, and differentiated associate experience. You can enjoy reading our report with the following link - check it out!
Congratulations to Amanda Hale, SVP, Supplier Business Development, who was just named to Beverage Information Group’s inaugural 40 Under 40 class! She received this honor in recognition of her many contributions to the beverage alcohol industry, particularly her advocacy for increasing representation and opportunities for women. In addition to her membership in Women of the Vine and Spirits and the WSWA Women in Leadership program, Amanda has been a key leader in our own Diversity, Equity and Inclusion efforts and is active in our Women Who Breakthru associate resource group. More information on this accolade is in the following link.
Today marks the beginning of a new chapter for Breakthru Beverage Group as Wine Warehouse is now officially Breakthru Beverage California. Welcome to the family! #BreakthruMoment
We want to send out a huge congrats to all our leaders and associates who were winners and nominees at the Brown-Forman Growth Conference Awards! • WON — Florida Responsibility Award: Sean O’Connor and Diane Nguyen • WON — Illinois Woodford Reserve Most Valuable Performance Award: Jason Gabarra, Al Bruni, Tom Williams • WON — Nevada Herradura Legendary Distribution Award: Chewy Martinez, Calen Wells • WON — Colorado Emerging Brands Most Valuable Performance Award: Jeremy Tostrup, Laura Petry Our D.C., South Carolina, and Wisconsin teams were also nominated at the awards ceremony! Cheers to all of you for your best-in-class work on behalf of our partners at Brown-Forman! #BreakthruMoment
“Representation matters because as we build for today and for our future, it is important to be able to look among my peers and see, not just those who look like me, but those who are also able to feel and appreciate the fact that we have built a safe space to be our authentic selves. As a woman, and as a Black woman, it is important to have the same opportunities, the same moments, the same headlines as those around me. Representation can change the trajectory of your life, your career and the culture of the world we live in.” - Gwendolyn Lewis, Breakthru Florida
Check out Breakthru in the news! Chief Commercial Officer Kevin Roberts sat down with Beer Business Daily to discuss the company’s entry in the California market, a major milestone in our journey to be the leading beverage distributor in North America. Kevin shared some insights on plans to invest and grow in the California market, including using Breakthru’s capabilities to enhance our service, and spoke to some of the larger trends he is seeing in the beer space.
