introduction about the company background motivation where do you see yourself in 3 years usually interview, common for this type of company and role. background n regards to why are they hiring

The process was very well thought out and smooth. I applied through Linkedin with no prior contact or references and received an initial reply on the same day. The whole process form initial contact to offer took about a month and through the whole thing the TA's communication was clear, and everything progressed fast. I was shared a document that explained the process and expectations clearly and it was written for this role in particular, even including why other candidates failed typically. The first step after the screening was a quick design challenge (15min). Then there was a more detailed 1 hour challenge which included wireframing live. Then came the case study review and the culture fit. Having challenges before the portfolio interview is not typical but I think it worked really well to set expectations early on for both sides. Topics of both challenges were revealed on the call and not beforehand. The whole process expects you to know the product and having used it. If you haven't done so before it's a bit of a time investment but also helps be on the same page in terms of expectations and mindset. It helps a lot that there's plenty of documentation and a free trial which they will extend during the process if needed.