Start with a telephone interview, get asked some basic questions so they can find out more about you. Then they ask what do you know about the company and why do you want to work for them and what your career goal is. If they like what you say they invite you to an in-store interview. I applied for a London store but my interview was at the Guildford store. The interview starts with an introduction video and then moves onto 3 different scenarios: A radio host interview Dealing with a celebrity Interview with a superhero After all this didn't hear back from them despite being told i would hear the following week. contacted them but got nothing from them.