An interesting, but a little disappointing experience with Toggl selection process. On the one hand, the whole process seems to be innovative enough, particularly because of this first phase of the online test. On the other hand, the implementation of this looks a bit awkward and rather superficial, the impression is as if they are not really that interested in finding the perfect match, but rather do it all just for the sake of doing it innovatively. I believe quite a few really good candidates didn't make it to the next stage. Isn't this a reason, that this is the 2nd time they are looking for the PPC expert within the last 6 months? :) (However, maybe they are not at all interested in a PPC specialist, but rather use these remote job boards as a smart marketing tool to spread the word about the Toggle tool? :) Would be interesting to hear from someone who was offered the position finally). Anyway, here is why I think that the online test is poorly structured and should be improved. You as a candidate are asked to answer 10 questions, 2 of them are open-end questions, and, according to their representative, are not taken into account calculating your score in the test. The threshold for passing is 80%, which might mean 6 correct answers. Two of 8 close-ended questions are very remotely related to the PPC skills - in one of them you have to choose several answers out of 4, related to remote work organization (e.g., do you think that all communication, including disputes, should be held in the chatroom, etc.). The second question invites you to check all the tools you consider yourself to be advanced in (e.g., Facebook, LinkedIn, Twitter etc). The math is simple - e.g., if their opinion on communication does not really coincide with yours, and besides they expect you to say you are advanced in more tools than you humbly choose, then - guess what - you have 2 wrong answers, and in this case even if you are a super PPC expert and answer the rest 6 questions correctly, you only get 75% of the score and are not allowed to the next stage. Isn't it weird, to choose the PPC expert relying that much on his own opinion regarding his expertise and the correct communication principles, which, in my humble opinion, can be comparatively easily taught to the right candidate?  The rest 6 questions, by the way, are also somewhat ambiguous. Two of them are about match types, which is also weird. You only have 6! PPC skills related questions to understand the candidates' expertise and you waste 2 of them on the more or less similar topic!  Then, another one is about the factors impacting the Quality Score, and here comes the ambiguity - on the one hand, we all know that official Google answer is that there are 3 factors, however, they say on their support page that other factors are also possible at the moment of auction and the greatest experts of the industry do have had publications regarding, for example, historical account performance (like Wordstream, for example ). If the author himself is a PPC expert, he should have come across these, as well. So, what exactly did the question mean - the official Google answer or other possible options as well? If this was a really important topic for you, you should update the question to avoid confusion, e. g., only ask about "according to Google", or "choose three" ", or remove the historic performance option, etc.  Then another one is a theoretical question about where in the AIDA funnel stages do Google Ads suit. Here it's not really clear, do you only mean search ads or display ads as well, which can dramatically impact the correct answer).   In general, the overall impression is that the questions were compiled by someone with very basic knowledge of PPC. Apart from this ambiguity, no questions about optimization, automation,  bidding strategies, ROI and CPA etc, etc. There are plenty of such tests available online, maybe you can improve something in yours as well. Afterwards, please give it to try to your friends / colleagues working in PPC to really make sure there's no confusion. Of course, only if you really need PPC experts and this is not just a cheap marketing trick.  P.S. Oh, and by the way, about the free T-shirts, which also is quite a nice idea. I participated once in another marketing-related test in Toggl. And, yeah, I got the t-shirt! However, I never ever heard of the company again, despite that "my score stood out from many others". Frankly speaking, I would really appreciate having a response from a human regarding my application, even if it's negative, otherwise, the feeling is again - the t-shirt sent, and as for the rest, nobody cares. Again, a good idea, not so good implementation. Well, if they have the same superficial attitude in other processes as well - maybe it is good for me, that I failed in the test :)