Although the interview was a lot of fun, it was ineffectual and impersonal. The interview was a group interview, and there were 15 of us. After a brief introduction we were divided into groups, and set two tasks. The first task included doing a short group presentation about the qualities a River Island employee should have. Each person said maybe 5-10 words each; not exactly the best way to assess somebody's personality. In the second activity each group was given a celebrity, and asked to select clothes for them from the store. This was difficult, as you were expected to come to a compete agreement with your group, but again, nobody got a chance to speak or respond individually to questions. I don't think that I can imagine a more poor way of conducting an interview; each person barely said 20 words throughout the entire process, and nobody seemed to stand out or be particularly superior to the rest.