The hiring manager pursued and convinced me to apply. I spent five weeks interviewing with various potential coworkers and managers. It seemed to be going well. and I enjoyed meeting everyone, although I did get asked the same question numerous times. Finally, much like a final exam in school, I was asked to do a presentation. The instructions were ambiguous and I was assured it would be conversational and casual. Well, it wasn't. It was awkward and quiet and not enjoyable at all. This process was a complete waste of time and they really should have just started with the presentation. Then all of us could have saved time and stress. They don't respect candidate's experience or time and I don't think they really even know what content strategy is.