These are the reasons for going the profit levels down 1. Loyalty of employees...nowadays employees are more concerned about their own growth rather then company's growth. 2. Constant fluctuation in market. 3. At some point lack inthe chain of employees management . 4. Recession still has its effect in market and constant fluctuation is the major obstacle in recovering the recession effects. 5. Hardly any increments in salary of working people and at the same time the prices of goods i.e.from pin to plane have been increased, hence less or only needed consumption made by people nowadays because they can't afford to expend much with limited money in their hands.