Section 1: Lead Generation
1. Sourcing Brands:
● Describe your process for identifying brands that are a good fit for influencer
marketing.
● Explain the criteria you use to determine whether a brand is a suitable candidate for
Pixly’s services.
2. Specific Contacts:
● Identify specific contacts within the company you would reach out to, providing
their names, job titles, and email addresses.
3. Platforms and Communication Methods:
● Illustrate which platforms you would use for outreach (e.g., LinkedIn, email, phone,
etc.).
● Explain the specific communication methods you would use on each platform.
4. Crafting Communication:
● Write a detailed pitch email to the identified contacts.
● Develop two follow-up emails to be sent if there is no response to the initial pitch.
5. Creative Outreach Strategies:
● Propose any other creative outreach strategies you might use to capture the brand’s
attention and secure a meeting.