I applied online, and I was then referred internally. I did a screener call with HR and then I was invited in to meet with the hiring manager.
We had a relaxed discussion about the role where he asked me to talk about my overall experience and used that as a springboard to cover different responsibilities of the role. He was very open and easy to talk to and it felt like an open discussion for both parties benefit, rather than an interrogation.
I was then contacted by HR a week or so later to let me know I wasn't successful as they felt I was too senior but it was a very positive and pleasant experience. And made me feel that there is a very positive confident culture at NBCU.