Initial interview was lovely, but the assignment I was asked to complete after was very odd. I was asked to put together pretty complex excel formulas, come up with solutions to problems that were nowhere near specific enough to answer, and develop media plans for “case study” clients that would likely need to be started with other teams if the plan was in the client’s best interest. Overall, it seemed like it was made by someone who didn’t know what the role was or how paid media works. I spent a lot of time on this assignment to try to cover all my bases due to the lack of specificity, and of course I was not compensated. Also: if a keyword isn’t performing well, you should just consider pausing it, not come up with several complex ways to save it. What a weird question.