Since I was already internal, the interview for a promotion involved choosing a mentor to prepare for the role, my online application for the position, and competency-based interviews by the store manage and the general manager. Advice: Try to identify in advance the key competencies required by the position (select them from a list in any book on work role competencies), and prepare to respond to questions with stories of situations you have encountered, what you did, and outcomes of your initiatives. Apple Retail's culture is one of encouragement of team members, but also high demands for excellence and customer-first actions. You are expected to assist members of your team to provide customers service that is head-and-shoulders ahead of any competitor. Interviews tend to be friendly, but demanding of all your skill and intelligence. One needs to be ready to improvise in the moment.