Avantages
Team culture — open communication between marketing, product, and sales teams. Management actually listens to ideas instead of ignoring them
Meaningful tasks — not just “turn it on and watch,” but real analytics with in-depth A/B testing, data-driven decisions, and model optimization
Flexible KPI approach — not just rigid numbers, but a broader analysis of audience behavior and overall market conditions
Inconvénients
At times, internal processes feel a bit cumbersome, especially when multiple teams work on the same campaign simultaneously