The other 95% of the time you will be part of an organisation run by one man's whims, the CEO Bruce. Whatever your title is, no matter your role, the CEO will determine what you work on and when. You may be a subject matter expert in marketing, but what Bruce wants is the only thing that matters. It trickles down from your manager's manager and you are left holding the bag, trying to fulfill whatever demand the CEO had in mind that day.
The other challenge is you're forced to promote a product that really only works in Australia. The smoke and mirrors of the marketing tech and advertising tech spaces is very evident here. Lots of smoke, and not a lot of substance. We have a small group of customers we've bent over backwards for and provide some success for, but this is not a scalable or long term growth company. The fact we've been around for 6 years and haven't grown at the pace most successful startups do, is a testament to how small the market fit is for our product.