The presentation was about the launch of an OTC. One company (your client) had the research and science but did not have a way of market and launch the product itself (it was for the new drug to cure Hepatitis C). The other did all the marketing etc so you had to decide what to do. The choices:
1. Do it in house and try to build all those skills
2. Have the other company do the marketing and manufacturing (but taking a lot more profits).
3. Licensing it out.
I picked 2.
You picked 2 which was the right answer based on the information given - the client had strengths in R&D and had no business capabilities in marketing and product launch.
If the client had the money or could raise the money and invest in manufacturing, marketing and sales, then it would make sense to choose 1, which is to build a vertically integrated pharma company. Moins
It's a good idea to come prepared to ANY interview, but it's especially true for Mathematica. Read their website, be familiar with their research areas and corporate structure, and make sure you are ready to ask questions. Moins