Persado- A lot of smart people building a world changing product | Glassdoor.ca
  1. Utile (4)

    « A lot of smart people building a world changing product »

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    • Équilibre travail/vie privée
    • Culture et valeurs
    • Opportunités de carrière
    • Rémunération et avantages
    • Équipe dirigeante
    Employé actuel - Consulting Solutions Director à San Francisco, CA
    Recommande
    Point de vue positif
    Approuve le PDG

    Je travaille chez Persado à temps plein depuis plus de 3 ans

    Avantages

    * A ton of expertise in language and data science * Sales team that rises up to the challenge, building a category from scratch in many cases * Highly consultative and partnership-oriented engagements leveraging very cool tech * Brilliant, collaborative and positive people * See something, say/do something attitude for all ranks within the company

    Inconvénients

    * New technology that needs to be explained and frequently has custom executions * Integrations and user-facing platforms are new, technology is not fully polished * Range of technology involved is extensive and challenging to master * Globally dispersed teams make collaboration difficult

    Conseils à la direction

    * Continue investments in automation and integrations * Encourage further collaboration and expertise development, especially within operations and deployment groups * Create opportunities for hands-on experience for things outside an individual's role * Leverage internal expertise to educate marketing community overall on topics Persado members have deep knowledge on (marketing language, AI, data science,... platforms & technology stacks)

    Dérouler
    Persado2019-02-21

    Réponse de Persado

    March 20, 2019HR

    Thanks for leaving such a thoughtful review. The Persado revolution depends on all of us to collaborate, have the courage to speak up, and the hunger to make Persado the status quo. And we think our team is brilliant too! Thank you! Keep having the courage the speak up and share any ideas you have on how we can improve things further.

    Réduire
  1. Utile (5)

    « Sorry, it's not actually AI »

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    • Équilibre travail/vie privée
    • Culture et valeurs
    • Opportunités de carrière
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    • Équipe dirigeante
    Ancien employé - Campaign Manager à San Francisco, CA
    Recommande
    Point de vue positif
    N'approuve pas le PDG

    J'ai travaillé chez Persado à temps plein plus d'un an

    Avantages

    The benefits are decent, and there's a full snack cupboard in the office. The lower management is excellent, and there's a real sense of camaraderie on the Operations team (probably because we're all acutely aware of how the company leadership is screwing us over). I can sincerely call my coworkers my friends; the office atmosphere is fun and pretty casual. Plus, Persado looks *great* on a resume. The service... really does work (sometimes so well you have to assure the client the numbers are real) and you'll be on the cutting edge of content optimization.

    Dérouler

    Inconvénients

    AI is at the center of Persado's marketing strategy... which means that new hires are in for a rude surprise when they discover that the actual amount of AI technology is negligible at best. Fortunately for some divisions (sales, HR, finance), they can drift blissfully though their time at the company without ever discovering that at all. The Operations side has it a little harder. On one hand, you're constantly... having to try to live up to the high expectations of the clients' C-suites, who drank the AI kool-aid and are now expecting us to deliver the moon. (To be fair, they were promised the moon by the sales/marketing teams, who don't have the first clue that their spiel is mostly BS.) On the other hand, you also have to deal with clients' copywriting teams, who are terrified that robots are coming to steal their jobs and thus hate you by default. Now, the Persado system *works*, and the incredible results are real. But it's not because of AI or neural networks or some nebulous "machine". It works because there are some very smart people behind the scenes, using careful planning and clever data analysis to do a better job than any copywriter working off their gut instinct ever could. But most of the company doesn't know about those people, and the clients/general public *definitely* don't know about those people. Which means that the ones who are driving all the value for both Persado and its clients--the people providing the core service offered by the company--are a dirty little secret hidden behind vague talk about "the machine". It's demoralizing, dubiously ethical, and makes the job more difficult to boot. That's the major issue, but there are a handful of others. The pay isn't *terrible*, but it isn't all that great either, and from what I can gather isn't all that fairly distributed (there's a non-insignificant pay gap). Also, the company doesn't have clear career progression paths or L&D opportunities laid out. There's little to no trust in the CEO, probably because his attitude to any objection is "If the technology isn't exciting enough for you, there are other companies out there". (That's a direct quote from an all-hands meeting.) And the Operations team is struggling from a manpower shortage right now because quite a few of us took his advice. Granted, I'm not in Sales or HR or any of the other divisions of the company that would operate more or less the same regardless of the AI issue. I suspect that they probably have less existential angst about their careers. And there are some signs of improvement--management recently instituted a VTO policy after a lot of people complained about lacking meaning in their work, and they're finally working to standardize pay and create better career progression paths. So there is reason to hope that things will be getting better in the near future. I wouldn't count on them coming clean about the AI, though. They completely revamped the sales pitch a few months ago and if anything leaned into it even harder.

    Dérouler

    Conseils à la direction

    Google "40% of AI startups don't use AI" and "xkcd 2173". Then stop telling people that we're an AI solution.

    Persado2019-10-08
  2. « Great place »

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    Ancien stagiaire - Intern 
    Recommande
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    J'ai travaillé chez Persado à

    Avantages

    Start up environment but growing quickly

    Inconvénients

    None that I can think of

    Persado2019-09-20

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